Boat Sales
Location: Ridge Marina, 450 Ridge Marina Way, Alexander City, AL 35010


Position Description
Essential duties and responsibilities
• Customer/Community Relationship:
o Participate in creating and executing a forward-looking, detailed plan for events and time spent with customers on their lakes that will generate revenue Actively reach out to, and connect with as many customers as possible in the community and surrounding communities
o Listen to, and actively engage with customers in order to find solutions that meet their specific watersports needs
o Be available and responsive to customers at all times of the week or day
• SALES/SALES PREPARATION
o Sell boats!
o Ensure monthly/annual sales goals (revenue and margin) are met or exceeded
o Maintain accurate customer lead list and record all interactions with customers
o Maintain accurate boat inventory in Dealership Advantage, including quality photos of boat inventory
o Ensure all boat inventory is accurately updated on line
o Provide weekly lead updates to the Sales Manager
o Participate in the ordering and scheduling of new boat inventory
o Keep the boat sales lot and displayed inventory clean and organized
o Work extended hours in the busy season (March-September)
o Write complete and accurate sales contracts, explain them to the customer, obtain signatures and file in a timely and accurate manner.
o Perform a trade in evaluation; assign an accurate value to the boat and process a used boat trade
o Be aware of competitors and keep friendly competition – prove to the customer why we deserve them as a customer
o Stay connected with what is going on in the boat/watersport industry (events, contests, pro rider news) and passionately share this info with customers to generate interest in what we are selling
o Engage with service and pro shop customers to create leads for boat sales
o Work side by side with the service and pro shop department – brainstorm how the departments can work together and introduce all customers to all departments
o Upsell the service and pro shop department with each boat sale
• Other tasks as requested by supervisor



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